META ADS ACCOUNT HEALTH CHECKLIST
Audit your Meta Ads account with our checklist.
Are you certain that your Meta Ads account is fully optimized for success? Whether you're managing it internally or relying on an external agency, it's vital to ensure your campaigns are running at peak efficiency. Our Meta Ads Account Health Check is here to support you in conducting a comprehensive audit of your account.
What You Will Gain
This free checklist is designed to help you identify any potential gaps or inefficiencies that might be costing you money or opportunities. By going through our detailed checklist, you will:
Ensure Correct Account Settings Are Set Up: Verify that all configurations are correctly set up
Review Campaign Structure: Review your campaign structure in line with your business' objectives to ensure you are reaching the right users with the right messaging
Review Your Audience Targeting: Check that your target audiences are being reached while ensuring minimal audience overlap. Check that you are correctly using behavioural targeting and more.
Creative, Ads and Assets: Are you doing enough creative testing? Are your CTAs correct and in-line with the audience objective of each campaign / ad set? etc...
Tracking & Integrations: Are you correctly reporting on conversions? Are you using the CAPI? How is your Pixel health?
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