Google Shopping
Grow Your Revenue & Showcase Your Products Beside Global Brands.
A Must for Every E-commerce Brand.
For eCommerce businesses, Google Shopping will make or break your Google Ads campaigns. Google Shopping is a flexible platform that can be suited to all budget sizes. The stage where your products don’t just show up, they arrive. Imagine a world where your items are not just another drop in the ocean but the beacon guiding shoppers right to your checkout. This isn't fantasy; it's Google Shopping with Behaviour Digital. Here, we ensure your products get the VIP treatment they deserve, making them irresistible to click and impossible to ignore.
Why Google Shopping?
Because Visibility Means Sales.
👉 Direct to Your Shopper: Google Shopping is the express lane from search to sale. It’s about making sure when they search, they find you, not just a needle in the haystack but the magnet drawing them in.
🎯 Targeted, Not Just Thrown Out There: Our approach to targeting is about precision. It’s like having a smart filter that brings your products to those who are looking for exactly what you offer, turning glances into clicks and clicks into conversions.
⚡ Agility in the Market: With real-time strategy adjustments, your products stay competitive. Think of it as being in a dynamic dance with the market, always in step with the latest trends and demands.
Making Your Products the Go-To Choice
🔎 Visible and Irresistible: We make sure your products catch the eye of the right buyers at the right time, turning the search experience into a discovery of what they need and want.
🎯 Tailored Campaigns, Memorable Impressions: Each product has its unique appeal. We create tailored campaigns that showcase your products' unique benefits, ensuring they're not just seen but remembered.
📊 Data-Driven Excellence: Leveraging the latest in analytics, we continuously refine your strategy to ensure your products lead the race, setting the pace in a competitive marketplace.
Mastering Your Product Feed
The Keys to the eCommerce Kingdom.
For eCommerce gladiators, the arena of Google Ads is unforgiving. Your product feed isn't just a list; it's your sword and shield. With the ebb and flow of prices, the sell-out of popular items, and the grand entrance of new collections, a finely-tuned product feed is the secret to your campaign's victory or defeat.
Ensuring your product titles, visuals, and descriptions are not only spot-on accurate but also compelling is crucial. We're talking the right details, pricing, availability, and yes, those all-important keywords that act like beacons, guiding your target audience right to your doorstep.
The math is simple: the right eyes on your products equal more clicks, spiralling into a conversion bonanza. Managed with the precision of a maestro, your product feed can also be a goldmine of savings, trimming down on the ad spend that goes to waste on the wrong clicks.
On the flip side, neglect your product feed, and you’re looking at the digital equivalent of tumbleweeds—lower click-through rates, conversions waving goodbye, and revenue taking a nosedive. Why gamble?
Behaviour Digital: Your Digital Marketing Knight in Shining Armour
We're more than just service providers; we're your allies in conquering the Google Shopping empire. With Google Shopping Ads wielding a mighty 600% edge in click-through rates over their text ad counterparts (thanks, ZipDo, 2023), the battlefield is ripe for the taking.
Whether you’re navigating the treacherous waters of Google Ads Shopping campaigns or the bold new world of Performance Max, uploading your product feed to Google Merchant Center is just the beginning. The real quest is making those ads not just visible, but irresistible to potential customers.
Sure, mastering the Google Merchant Center (GMC) can feel like deciphering ancient runes—between optimising product titles for the spotlight, untangling the web of disapprovals, and dodging the fiery arrows of suspensions and violations, it's no stroll in the park.
But fear not. We’ve got your back.
Our Arsenal of GMC Feed Management Services:
🛠️ Third-Party Tool Integration: We help you integrate and utilise advanced third-party feed management tools, such as FeedOptimise and Simprosys, to enhance your feed's quality and performance.
🏷️ Product Title Optimisation: We refine your product titles by adding essential details and specific features, making them more attractive and effective in Shopping ads.
⛔ Disapproved Product Resolution: We tackle and resolve errors that lead to product disapprovals, ensuring your items remain in good standing and visible to shoppers.
🚩 Issue Identification and Resolution: We quickly spot and fix any issues within your product feed, ensuring smooth and uninterrupted performance of your ads.
📦 Shipping & Tax Accuracy: We address discrepancies in shipping and tax information to ensure consistency between your product feed and website, avoiding potential customer confusion or dissatisfaction.