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/ VERTICALB2B SAAS & TECH·PIPELINE DIVISION

B2B campaigns measured in pipeline, not promises.

Long cycles, buying committees, £40 clicks. We build search and LinkedIn campaigns wired into your CRM, so spend is judged on pipeline and closed revenue — not lead forms that go nowhere.
SEARCH · LINKEDIN · RETARGETING CRM-CONNECTED REPORTING NO LONG CONTRACTS
PIPELINE CONSOLECRM-SYNCED
PIPELINE VERIFIED
STAGE 01
Click → MQL. Cost per qualified lead tracked by campaign, term and audience.
STAGE 02
MQL → SQL. Sales feedback wired back into bidding — quality scores what quantity can't.
STAGE 03
SQL → Closed. Revenue attributed to source, so budget follows what actually closes.
SOURCE OF TRUTH: YOUR CRMSTATUS: ACCEPTING CLIENTS
9.0x
Top ROAS achieved
£2.2M+
Ad spend managed
13+
Years in paid media
<3hrs
To your free growth plan
/ 01 · THE MQL PROBLEM

Leads are easy. Pipeline is the job.

The four ways B2B ad budgets evaporate — and the fix built into every account we run:
VANITY LEADSEbook downloads aren't buyers. Intent-first structure filters the tyre-kickers before your sales team wastes an hour.FILTERED
EXPENSIVE CLICKSB2B search terms cost £20–60. Intent tiering puts the big bids on the terms that actually close.TIERED
COMMITTEE BUYINGSix stakeholders see every deal. LinkedIn account targeting keeps you in front of all of them, not just the form-filler.COVERED
ATTRIBUTION GAPS90-day cycles break last-click reporting. CRM-connected attribution gives credit where the revenue actually started.WIRED
/ 02 · WHO WE SCALE

Built for how your deals actually close.

SEGMENT A
SaaS platforms
PLG or sales-led — campaigns built to CAC:LTV, payback period and expansion revenue, not trial counts.
◉ CAC:LTV · PAYBACK · NRR
SEGMENT B
Tech services & consultancies
High-value engagements won on trust. Authority-led search and account targeting for the shortlist moment.
◉ SHORTLISTS · AUTHORITY · DEALS
SEGMENT C
Data & developer tools
Developers hate being marketed to. Docs-aware search and honest creative that respects the audience.
◉ DEVTOOLS · INTENT · DOCS
/ 03 · THE STACK

Every channel, one connected system.

/ 04 · ON THE RECORD

SaaS clients on the record.

◉ DATA PLATFORM
★★★★★
“The results spoke for themselves — we saw sales lift quickly and achieved a strong ROAS within a short period of time. We would highly recommend Behaviour Digital to any brand.”
AS
Adrianna Shukla
DIRECTOR OF DEMAND GEN · SNOWPLOW
/ 05 · STRAIGHT ANSWERS

Questions B2B teams actually ask us.

How do you actually measure to pipeline?+
We connect campaign data to your CRM — HubSpot, Salesforce or similar — so every opportunity carries its source. Reporting shows cost per SQL and pipeline per channel, not just form fills.
Is LinkedIn worth the CPCs?+
At the right deal size, yes. If your ACV supports it, LinkedIn's targeting precision beats cheaper reach. If it doesn't, we'll tell you — and put the budget where the maths works.
What budget does B2B search need?+
Enough to buy statistically useful data on expensive clicks — usually more concentrated, fewer keywords than teams expect. The growth plan sizes it for your category before you commit.

Your buyers are searching with budget approved. Meet them there.

Get a free growth plan for your SaaS or tech business — your market, your competitors and the channel mix that fits, with the numbers to run it against. Delivered in under 3 hours.
Get your free growth plan →
NO OBLIGATION · NO SALES SEQUENCE · JUST THE DATA