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Services · Paid Social

Paid Social Ads built for attention and conversion.

We design and scale paid social strategies across Meta, LinkedIn and TikTok with a focus on outcomes, not just engagement. From audience strategy to creative testing and optimisation, every element is structured to drive measurable growth.

9.0x
Average ROAS
£2.2M+
Ad spend managed
95%
Client retention
Fit engine · Platform matchingLIVE
Business profileDTC Ecommerce · AOV £45
Meta AdsDemand creation
0%
TikTok AdsAttention & discovery
0%
LinkedIn AdsDecision-makers & pipeline
0%
Scoring platform fit · audience, economics, creative
1–2
Platforms, typically
4.2x
Avg. ROAS
0
Wasted channels

Different platforms. Different audiences.
Very different results.

The right platform depends on your business — your audience, your economics, your product. Occasionally all three earn their place. More often, one or two do, run properly.

Right platform.
Right audience.
Not every platform.

Most businesses don't need every social platform — they need the one or two where their customers actually are, run brilliantly. We start with fit, not with a channel list.

01
01

Platform Fit First

We assess your audience, product and economics against each platform before a penny is spent — and recommend only the channels that fit.

02

Platform-native Strategy

The platforms we do run get campaigns built for how their audience actually behaves — not one campaign copy-pasted across networks.

03

Creative Systems & Testing

Hooks, formats and messages are tested continuously, with learnings compounding on the platforms that earn your budget.

04

Honest Measurement

Every platform is judged on revenue and pipeline. If a channel isn't earning its place, we tell you — and switch it off.

Outcomes,
not just engagement.

Attention at scale

Reach enormous, engaged audiences across the platforms where your customers already spend their time.

Creative-led performance

On social, creative is the targeting — strong hooks and native formats compound into lower acquisition costs.

No wasted channels

We'd rather run one platform brilliantly than three averagely — your budget only goes where it earns its place.

Everything the channel needs.
All under one roof.

01Paid Social Management
02Creative Strategy & Testing
03UGC & Motion Creative
04Audience Strategy
05Cross-platform Budgeting
01Paid Social Management
02Creative Strategy & Testing
03UGC & Motion Creative
04Audience Strategy
05Cross-platform Budgeting
06Retargeting & Funnels
07Tracking & Conversions API
08Offer & Messaging Testing
09Landing Page CRO
10Unified Reporting
06Retargeting & Funnels
07Tracking & Conversions API
08Offer & Messaging Testing
09Landing Page CRO
10Unified Reporting
“The results spoke for themselves — we saw sales lift quickly and achieved a strong ROAS within a short period of time. We would highly recommend Behaviour Digital to any brand.”
Emily Scott — Consumer Experience Manager, Highland Park

Free Paid Social
Growth Plan.

A tailored review across Meta, TikTok and LinkedIn — creative opportunities, wasted spend and the platform mix that fits your goals.

Get your free plan →
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