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OnlineNot sure which channel fits your business?View all services →
Three inputs. Instant KPIs. No spreadsheets.Open a calculator →
OnlineNot all conversions are equal. Four inputs and this calculator maps the value of every stage of your funnel — lead, conversation, sale — then hands you the max CPA and break-even ROAS to run your campaigns against.
The numbers update live as you type — this is exactly what the engine is doing with your four inputs.
To maximise ROI, you need to understand what each stage of your funnel is actually worth. Map the average value from lead through to sale, and you can make smarter decisions about how much to invest in acquisition — and feed those values straight into your ad platforms.
Assign your funnel values to conversion actions in Google Ads and strategies like Maximise Conversion Value and Target ROAS stop chasing cheap conversions — and start chasing valuable ones.
Map your funnel values with the calculator
Assign values to your conversion actions
Google's AI bids on worth, in real time
Data compounds — bids get smarter every month
On a limited budget, VBB targets the actions that lead to high-value conversions — a wedding enquiry form over a table booking — and nurtures them toward the sale.
Google's AI adjusts bids on contextual signals like device, location and time of day — spending harder when the click is likely to be worth more.
The more value data you feed the algorithm, the sharper it gets — better performance now, and a stronger foundation for every month after.
Our team can help you make sense of the numbers and build a strategy that drives results — starting with a free, tailored growth plan.
Get your free growth plan →