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/ INDEXINDUSTRIES·SECTOR FILES

Every industry has its own maths. We've done the working.

The discipline never changes — data first, honest verdicts, spend that has to defend itself. But margins, buying cycles, ad policies and seasonality are different in every sector. Six industries, six datasets already open.
SECTOR SCAN:06 FILES INDEXED·06 DEPLOYED·ALL SYSTEMS OPERATIONAL
SECTOR FILE · 01DEPLOYED
Drinks & Spirits
Distilleries, whisky auctions and drinks brands — compliant campaigns inside the strictest ad policies online, from cask to checkout.
AGE-GATED ADSGLOBAL DEMANDAUCTION MODELS
◉ CLIENTS ON FILE: HIGHLAND PARK · LONDON CASK TRADERS
OPEN FILE →
SECTOR FILE · 02DEPLOYED
eCommerce & DTC
Shopping, PMax and paid social built to a break-even ROAS you've actually calculated — so scaling spend grows profit, not just revenue.
SHOPPING & PMAXBREAK-EVEN ROASCREATIVE TESTING
◉ ON FILE: 9.0X TOP ROAS · £2.2M+ SPEND MANAGED
OPEN FILE →
SECTOR FILE · 03DEPLOYED
Jewellery & Luxury Retail
High-AOV, considered-purchase ecommerce — gifting seasonality, Shopping feeds and trust signals for pieces people research for weeks.
HIGH AOVGIFTING PEAKSCONSIDERED PURCHASE
◉ CLIENTS ON FILE: JAMES PORTER & SON
OPEN FILE →
SECTOR FILE · 04DEPLOYED
B2B SaaS & Tech
Long cycles, multiple stakeholders, expensive clicks — campaigns measured to pipeline and closed revenue, not MQLs that go nowhere.
PIPELINE METRICSLINKEDIN + SEARCHLONG CYCLES
◉ CLIENTS ON FILE: SNOWPLOW
OPEN FILE →
SECTOR FILE · 05DEPLOYED
Trades & Home Services
Lead campaigns priced to your real cost-per-job — your own pipeline of exclusive enquiries, not recycled leads sold to four competitors.
EXCLUSIVE LEADSLOCAL SERVICE AREASCOST-PER-JOB
◉ ON FILE: LEAD-GEN CAMPAIGNS DEPLOYED
OPEN FILE →
SECTOR FILE · 06DEPLOYED
Leisure & Activities
Venues, attractions and activity operators — campaigns built to fill tee times, tickets and time slots, measured on cost per booking, not clicks.
BOOKINGS & FOOTFALLSEASONAL DEMANDLOCAL + TOURIST
◉ CLIENTS ON FILE: GOLF IT! · BARCLAYS HAMPDEN
OPEN FILE →
/ 01 · WHY SECTOR FILES EXIST

Same discipline. Different working.

REASON 01
The maths changes
A whisky auction, a jeweller and a SaaS platform have completely different break-even numbers. Campaigns built on generic benchmarks burn budget finding that out.
REASON 02
The rules change
Alcohol policies, financial promotions, health claims — every regulated sector has tripwires. Knowing them before launch is cheaper than learning after.
REASON 03
The buyer changes
A collector, a bride-to-be and a CTO don't search, click or convert the same way. Creative and structure follow the buyer, not the template.

Your industry not indexed yet? It's just a dataset we haven't opened.

The discipline transfers. Get a free growth plan and we'll do the working for your sector — market, competitors, channel mix and the numbers to run it against. In under 3 hours.
Get your free growth plan →
NO OBLIGATION · NO SALES SEQUENCE · JUST THE DATA