Embracing the Hate: Why Pissing People Off is Essential in Digital Advertising
In the vast, cluttered world of digital advertising, indifference is your worst enemy. The least profitable outcome for any campaign is indifference. When people feel indifferent about your brand, they ignore it, and ignored brands fade into obscurity. The goal is to make people feel something, even if it’s anger or annoyance. Why? Because strong emotions drive engagement and action.