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OnlineA clear, structured way to assess your Google Ads performance. Review how your account is set up, managed and optimised — so you know what's working, where improvements can be made, and whether your investment is being used effectively.
Audit your account in detail — from tracking and bidding to structure and targeting. A practical way to identify gaps, uncover inefficiencies, and make sure your campaigns are aligned with your business objectives.
Ensure conversion tracking is accurate and reflects real business outcomes — so your optimisation decisions are based on reliable data, not noise.
Assess campaign setup, bid strategies and audience targeting to confirm everything is aligned with your goals and reaching the right users.
Identify areas to refine ad copy, expand audience reach and optimise product feeds to drive stronger performance from the same budget.
The complete account health framework — every check across tracking, structure, bidding and targeting, ready to run on your account today.
Most accounts leak money quietly — untracked conversions, misaligned bidding, audiences that stopped making sense a year ago. A clear framework for reviewing performance is essential, and this checklist gives you exactly that.
This is the exact framework our team audits accounts against. Get a free growth plan and we'll run it on yours — and show you what it finds.
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