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Google Ads Account Health Checklist
Designed to give you a clear, structured way to assess your Google Ads performance. This checklist helps you review how your account is set up, managed and optimised — so you can understand what’s working, where improvements can be made, and whether your investment is being used effectively.
Ensure your Google Ads account is set up for performance
The way your Google Ads account is structured and managed has a direct impact on results. Whether you're running campaigns in-house or working with an agency, having a clear framework to review performance is essential.
This checklist is designed to help you audit your account in detail — from tracking and bidding to structure and targeting. It gives you a practical way to identify gaps, uncover inefficiencies, and ensure your campaigns are aligned with your business objectives.
Validate tracking and measurement: Ensure conversion tracking is accurate and reflects real business outcomes, so your optimisation decisions are based on reliable data.
Review strategy, structure and targeting: Assess campaign setup, bid strategies and audience targeting to confirm everything is aligned with your goals and reaching the right users.
Improve efficiency and uncover opportunities: Identify areas to refine ad copy, expand audience reach and optimise product feeds to drive stronger performance.
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