/ CALCULATORSCALCULATOR 03 · B2B GROWTH CONSOLE

Your revenue target, reverse-engineered.

Set the target, describe your deal — the console computes the pipeline you need every month, the most a lead can cost, and the ad budget ceiling that keeps your unit economics healthy. Your numbers never leave your browser.

◉ YOUR INPUTDEAL + FUNNELLIVE

/ 01 · YOUR DEAL

ANNUAL CONTRACT VALUEREVENUE PER CUSTOMER / YR

CUSTOMER LIFETIME

YRS

GROSS MARGIN

TARGET LTV : CAC RATIO3.0 = HEALTHY B2B BENCHMARK

/ 02 · TARGET + FUNNEL

NEW REVENUE TARGET / MONTHNEW BUSINESS, ANNUALISED

LEAD → MQL% OF LEADS WORTH TALKING TO

MQL → SQL

SQL → CLOSED-WON

/ QUICK PRESETS

◉ COMPUTEDGROWTH READOUTAUTO-CALC

MAX COST-PER-LEAD

£336

THE MOST A LEAD CAN COST WHILE YOUR
LTV:CAC RATIO STAYS ON TARGET

PIPELINE REQUIRED / MONTH← TO HIT THE TARGET

01 · LEADS INTO THE TOP120

× 35% QUALIFY AS MQLS

02 · MQLS WORTH PURSUING42

× 40% BECOME SALES-QUALIFIED

03 · SQLS IN ACTIVE DEALS17

× 25% CLOSE AS WON

04 · DEALS WON = TARGET HIT4.2

CUSTOMER LTV

£28,800

MAX CAC

£9,600

BUDGET CEILING / MO

£40,000

DEALS NEEDED / MO

4.2

CAC PAYBACK

12 MO

LTV : CAC TARGET

3.0×

To add £50,000/mo in new business you need 120 leads a month at no more than £336 each — a spend ceiling of £40,000/mo. Stay under those lines and every customer returns 3× what they cost to win.

/ 01 · SHOW YOUR WORKING

How the console computes it.

STEP 01 · LIFETIME VALUEACV £12,000 × 3 YRS × MARGIN 80% = £28,800 LTV — what a customer is really worth

STEP 02 · MAX CAC£28,800 ÷ TARGET RATIO 3.0 = £9,600 MAX COST PER CUSTOMER

STEP 03 · FUNNEL BLEND35% × 40% × 25% = 3.5% OF LEADS BECOME DEALS

STEP 04 · MAX CPL£9,600 × 3.5% = £336 MAX COST-PER-LEAD — your ceiling, not your target

STEP 05 · PIPELINETARGET £50,000 ÷ ACV = 4.2 DEALS → 17 SQLS → 42 MQLS → 120 LEADS → £40,000/MO BUDGET CEILING

The 3:1 LTV:CAC ratio is the standard benchmark for healthy B2B unit economics — dial it up if you need faster payback, down if you're in land-grab mode. Payback = max CAC ÷ monthly gross profit per customer. Nothing hidden, nothing dumbed down.

CALCULATOR 01 · ECOMMERCE

Selling products, not contracts?

The Break-even ROAS Calculator takes price, costs and repeat rate and outputs the return your ads have to clear.

SWITCH CALCULATOR →

CALCULATOR 02 · LEAD GEN

One-off sales, shorter funnel?

The Lead Gen CPA Calculator maps lead → conversation → sale and outputs the most a lead can cost you.

SWITCH CALCULATOR →

/ INDEX

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Now you know the pipeline. Want it filled?

Your free growth plan applies this maths to your market — competitors, channels and campaigns built to deliver qualified B2B leads under your max CPL. Delivered in under 3 hours.

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NO OBLIGATION · NO SALES SEQUENCE · JUST THE DATA