Whisky, spirits, beer and beyond — we've run performance marketing for distilleries, drinks brands and whisky auction houses, inside the strictest ad policies on the internet. Alcohol marketing has rules most agencies learn by getting banned. We already know them.
Alcohol is the hardest product to advertise online.
Age gates, platform policies, country-by-country law, payment restrictions — the rules that get most campaigns rejected are the moat we've already crossed:
PLATFORM POLICYMeta, Google and TikTok each police alcohol differently. We build campaigns inside the rules from day one — no rejected ads, no suspended accounts, no lost momentum.CLEARED
AGE TARGETING18+/21+ audience gating, creative disclaimers and responsible-drinking compliance handled by default, market by market.ENFORCED
GEO RESTRICTIONSSelling whisky to the US, Asia and the EU means navigating shipping, duty and ad law per country. We target the markets you can actually fulfil.MAPPED
GENERIC AGENCIESMost agencies discover these rules mid-campaign — with your budget. Policy strikes compound; expertise compounds faster.THEIR RISK
/ 02 · WHO WE POUR FOR
From cask to checkout. Whatever you bottle.
SEGMENT A
Distilleries & brands
Launches, limited editions and DTC growth — demand built for the brand home and the web shop, not just the supermarket shelf.
◉ DTC · LAUNCHES · VISITOR CENTRES
SEGMENT B
Auctions & rare retail
Whisky auctions and collectible retail live on registrations, consignments and bidder LTV — we've run paid media for both sides of the hammer.
◉ BIDDERS · SELLERS · CASK OWNERS
SEGMENT C
Beer, RTD & no/low
Craft breweries, ready-to-drink and the booming no/low category — subscription and repeat-purchase economics built into the campaign maths.
“The team has significantly increased our ROI through PPC and paid social campaigns. If you want to boost your online presence and invest in digital marketing, this is the team to use.”
ES
Emily Scott
CONSUMER EXPERIENCE MANAGER · HIGHLAND PARK
◉ CASK TRADE
★★★★★
“Behaviour Digital played a key role in supporting our digital strategy, and I'd recommend them to organizations looking for a collaborative and results-oriented partner.”
OC
Oliver Court
MANAGING DIRECTOR · LONDON CASK TRADERS
/ 05 · STRAIGHT ANSWERS
Questions drinks brands actually ask us.
Can you actually advertise alcohol on Google and Meta?+
Yes — with conditions. Both platforms allow alcohol advertising in most markets if campaigns respect age targeting, creative rules and country restrictions. The brands that struggle are the ones treating those rules as an afterthought.
We sell internationally. Can you handle that?+
That's where drinks marketing gets interesting. We build market-by-market campaign structures that follow your shipping and duty reality — so you're never advertising a bottle to someone you can't legally sell it to.
Do you understand the auction model?+
Yes — we've run paid media for whisky auctions, where the numbers that matter are registration cost, bidder activation and consignment supply, not simple ROAS. Both sides of the marketplace need feeding.
What about the no/low and RTD boom?+
Fewer ad restrictions, brutal competition. No/low brands win on repeat purchase and subscription economics — which is a maths problem before it's a media problem. Handily, maths is our thing.
Your next customer is already a collector.
Get a free growth plan for your drinks brand — your market, your competitors and the compliant channel mix that fits, with the numbers to run it against. Delivered in under 3 hours.
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