eCommerce marketing built to grow profit, not just revenue.
Most agencies celebrate ROAS numbers that quietly lose you money. We calculate your break-even first — margins, shipping, returns — then build Shopping, PMax and paid social that scale past it. If the unit economics don't work, the campaign doesn't ship.
“The results spoke for themselves — we saw sales lift quickly and achieved a strong ROAS within a short period of time. We would highly recommend Behaviour Digital to any brand.”
AS
Adrianna Shukla
DIRECTOR OF DEMAND GEN · SNOWPLOW
/ 05 · STRAIGHT ANSWERS
Questions eCommerce brands actually ask us.
What ROAS should we be targeting?+
There's no universal number — only your number. We calculate break-even ROAS from margin, shipping and returns, then set a growth target above it. Our free break-even calculator does it in three inputs.
Do you handle ad creative?+
Yes — direction, briefs and iteration run through structured creative testing. What we don't do is guess: every creative decision traces back to performance data.
Google or Meta first?+
Whichever your unit economics support. High-intent categories usually start with Shopping and search; impulse and discovery products lean social. The growth plan tells you before you spend a penny.
Scale past break-even. Keep the profit.
Get a free growth plan built on your numbers — market, competitors, channel mix and the ROAS line your campaigns have to clear. Delivered in under 3 hours.
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