Engagement rings, fine watches, heirloom jewellery — bought rarely, researched obsessively. We build campaigns for the long consideration window: present at the first search, persuasive at the last click.
◉ SHOPPING FEEDS · SEARCH · PAID SOCIAL◉ HIGH-AOV SPECIALISTS◉ NO LONG CONTRACTS
APPRAISAL CONSOLECERT № 001
DATA HALLMARKED
CUT
Campaign structure refined weekly — search terms polished until only buyers remain.
CLARITY
Flawless tracking — GA4, consent mode and call tracking, graded before a penny is spent.
SETTING
Landing pages that hold the stone — trust, reviews and craftsmanship front and centre.
GRADE:INVESTMENTSTATUS:ACCEPTING CLIENTS
9.0x
Top ROAS achieved
£2.2M+
Ad spend managed
13+
Years in paid media
<3hrs
To your free growth plan
/ 01 · THE CONSIDERATION WINDOW
Bought in a moment. Decided over weeks.
High-value jewellery isn't an impulse buy — and campaigns that treat it like one waste money. What the long window demands:
60-DAY JOURNEYSFrom the first “engagement ring guide” search to purchase can take months. Attribution built for long windows, so early touches get the credit they earn.TRACKED
GIFTING PEAKSChristmas, Valentine's, graduations and proposal season. Peaks planned months out, budgets shaped to the calendar.SCHEDULED
TRUST SIGNALSNobody spends four figures with a stranger. Reviews, guarantees and provenance embedded in ads and landing pages alike.EMBEDDED
SHOWROOM + ONLINEHalf the journeys end in-store. Store visits and calls tracked, so online spend gets credit for offline sales.UNIFIED
/ 02 · WHO WE SET
From bridal to bespoke. Whatever you craft.
SEGMENT A
Independent jewellers & goldsmiths
From bridal to bespoke commissions — campaigns that compete with the chains on craft and trust, not just price.
◉ BRIDAL · BESPOKE · REPAIRS
SEGMENT B
Watch & timepiece retail
Collectors search by reference number. Feed structure built for model-level intent and grey-market price pressure.
◉ REFERENCES · COLLECTORS · MARGIN
SEGMENT C
Luxury gifts & accessories
Gifting demand spikes hard and converts fast — caught with seasonal structure and gift-guide targeting.
“The team are highly experienced and very professional, and the improvements they have been able to put in place have been immediate and substantial.”
AM
Allan McLellan
HEAD OF ECOMMERCE · JAMES PORTER & SON
/ 05 · STRAIGHT ANSWERS
Questions jewellers actually ask us.
Does Google Shopping work for high-value jewellery?+
Yes — when the feed deserves it. Model-level titles, rich imagery and price-competitiveness monitoring decide who wins the auction for expensive pieces. Most jewellery feeds we audit are leaving money on the table.
How do you handle the long research window?+
Full-funnel structure: guides and inspiration for early research, retargeting sequenced to the decision stage, and attribution windows that reflect how people actually buy.
Can you drive showroom visits as well as online sales?+
Yes — local campaigns, store-visit tracking and call tracking mean the appointment book counts as a conversion, not a mystery.
Their proposal starts with a search. Be the answer.
Get a free growth plan for your jewellery business — your market, your competitors and the channel mix that fits, with the numbers to run it against. Delivered in under 3 hours.
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