OPERATOR FILE · LM-001ONLINE

Luke McGregor — Founder, Behaviour Digital

DESIGNATIONFOUNDER

BASESCOTLAND · WORLDWIDE

SPECIALITYPAID MEDIA · CRO

STATUSACCEPTING CLIENTS

CAFFEINE LEVELOPTIMAL

READ ENOUGH?

Put him to work →

/ PROFILE

Luke McGregor.

FOUNDER · BEHAVIOUR DIGITAL

Luke runs Behaviour Digital, a performance marketing agency helping ambitious brands turn paid media, creative, data and conversion strategy into measurable growth. With 13+ years in the industry and millions in ad spend managed, he has built his career around finding the opportunity others have missed — and working out how to make it commercially useful.

He is the ideas man: connecting strategy, technology and customer behaviour to create sharper campaigns, better digital experiences and smarter ways of working. He works the same way he thinks: commercially, transparently and usually several steps ahead of the brief.

13+

Years in the industry

£100M+

Ad spend managed

Dogs supervising

/ SPECIALISM MATRIX

GOOGLE ADS96%

PAID SOCIAL88%

CRO / WEBSITES90%

ANALYTICS93%

SMALL TALK34%

Get his free growth plan or read his latest articles ↓

/ 01 · CAREER LOG

How he got here. Abridged.

EARLY DAYS

First ad account

Discovered that a spreadsheet and a search campaign could outperform a whole marketing department. Never recovered.

AGENCY YEARS

In-house & agency-side paid media

Spent 13+ years turning ad accounts, landing pages and analytics into growth — while collecting a long list of things agencies could do better.

NOW

Founder, Behaviour Digital

Builds connected growth strategies and AI systems for brands worldwide. Still personally in the accounts, still reading the search terms report.

/ 02 · OPERATING PRINCIPLE

One rule, applied everywhere.

“Good ideas are easy. The interesting part is turning one into a strategy, a system and, eventually, something that makes money — preferably before I’ve had three more.”

— LUKE McGREGOR · FOUNDER, BEHAVIOUR DIGITAL

/ 03 · UNTRACKED HOURS

The one dataset we don’t collect.

No pixels fire after hours. But in the interest of full disclosure, these background processes have been observed running:

PROC: DOLLY PARTONBUSINESS CRITICAL

Singer, songwriter, philanthropist and unofficial strategic adviser. 9 to 5 remains a favourite song and a completely inaccurate description of Luke’s working hours.

PROC: NEW IDEASALWAYS PROCESSING

Constantly spotting opportunities to sharpen a strategy, improve a system or make a good idea considerably more useful.

PROC: CASH & DOLLYALWAYS ON

Two dogs providing constant supervision and no practical support. Cash handles quality control from the sofa. Dolly focuses primarily on food acquisition.

PROC: SWITCHING OFFSTATUS: NOT FOUND

Usually begins with trying to relax. Ends with a new business model, a naming shortlist and a note titled “this could be huge.”

PROC: ESCAPE PLANNINGGLOBAL TARGETING

Currently based in Scotland. Long-term strategy involves warmer weather, remote working and significantly fewer horizontal rain events.

PROC: FAMILY TIMEPROTECTED

The only budget line that never gets reallocated. Highest lifetime value of anything on this page.

/ 04 · RECENT TRANSMISSIONS

Latest from the blog.

PAID SOCIALJUL 2026

Social Media Advertising Agency Scotland: The 2026 Guide to Data-Driven Growth

READ →

WEBSITESJUL 2026

Customer Journey Mapping for PPC: A Strategic Guide to Paid Media Efficiency

READ →

GOOGLE ADSJUL 2026

The Strategic PPC Audit Checklist: A 2026 Framework for Scalable Growth

READ →

Browse all articles →

Read enough? Put him to work.

A free growth plan gets you Luke’s read on your market, competitors and channel mix — in under 3 hours, no obligation.

Get your free growth plan